MANAMA, BAHRAIN (1 December 2014): Hilal Conferences & Exhibitions (HCE), the Northern Gulf’s leading trade show organiser, has launched an innovative, cost-effective marketing tool to assist small and medium-sized enterprises (SMEs) to showcase their products at specialist events across the region.
The Company now offers professionally designed promotional information panels and supporting marketing collateral (e g brochures) for SMEs. Located strategically in exhibition halls, these panels can be either manned or unmanned for the duration of the shows.
The concept, which is the brainchild of North Star Associates (a sister company of HCE within the Al Hilal Group), will be trialed at the upcoming Gulf Industry Fair 2015, which will take place in Bahrain from 3 to 5 February.
Jubran Abdulrahman, Managing Director of HCE says: “The idea gives SMEs from around the world a low cost opportunity to take advantage of three days of exposure at the Northern Gulf’s leading industry-focused B2B show, and unrivalled visibility to the audience of industrialists, businesses, decision makers, buyers and specifiers.”
Tara Culhane of North Star says: “This is a refined version of the successful catalogue exhibition concept promoted around the world, and is an ideal and cost effective option for small or first-time-to-market businesses whose marketing executives are unable to participate personally in the region’s premier industrial exhibition. For a cost less than that of an air ticket and exhibition stand space, a company will have a professionally designed and printed 3m x 1m artwork, catalogue/ product display and lead generation feedback.”
Held under the patronage of the Prime Minister of the Kingdom of Bahrain, HRH Prince Khalifa bin Salman Al Khalifa, Gulf Industry Fair 2015 also enjoys high level strategic support from major industry players in the Kingdom including Aluminium Bahrain (Alba) and Bahrain Petroleum Company (Bapco), in association with the National Oil and Gas Authority (NOGA).
The exhibition provides a platform for direct lead generation for the businesses involved in Aluminium, Industrial Processes & Manufacturing, Industrial Metals (Steel & Alloys), Energy & Environmental Protection, Industrial Facilities, Ports and Maritime Industries, Training for Industry, Industrial Safety & Security.